Your core values and why they matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the...
The market share trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US...
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won...
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get...
10 Key estate agency marketing predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that...
My 5 step formula to attract new landlords
I’m fascinated by marketing. I love learning about what makes someone respond to this advert, but not that...
Buying Boards?
You’re in an MA in a house you really want. It’s a prime property, in a lovely area....
Why I love independent estate and letting agents
I love independent agents. I love you because you give your heart and soul to what you do....
Be PROUD of your Independence
Don’t hide your independent status: it’s what vendors want. Small, local, independent estate agents are often slightly embarrassed...
11 Ways to get more Landlords
How letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords are...