Your core values and why they matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the...
The market share trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US...
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won...
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get...
10 Key estate agency marketing predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that...
My 5 step formula to attract new landlords
I’m fascinated by marketing. I love learning about what makes someone respond to this advert, but not that...
The money is in your list
How your database can bring you consistent, quality market appraisals. Do you set targets? Are they based on...
11 Ways to get more Landlords
How letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords are...
How to conduct the perfect viewing
Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can...
Clever canvassing
How not to chuck your money away on canvassing campaigns that don’t work. If you could double your...