Never knock the competition
Never knock the competition. My dad taught me this; he was a star sales rep in the 70s,...
I don’t sell property – I sell viewings
This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...
It’s not about the house
When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would...
Should estate agents blog?
Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally...
What’s your audience worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture...
When did estate agents become marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for...
Who’s your pacemaker?
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of...
What do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate...
Does your website have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second,...
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a...