• How to solve the vicious cycle of independent agency owners, trying to do your own marketing, with no time, no money and no up-to-date know-how about what works best. 
• How you can use direct mail to move you through the five phases of awareness, and become the only agent invited out to a market appraisal. 
• 11 solid ideas for your direct mail that we use in our own agency, and that have collectively earned us the the market leader position for premium homes in our area, in just a year. 

Sam has been helping UK independent estate agents to get through more doors for the past 15 years, working with more than 1,000 agents. 

Phil has taken the independent agency world by storm and is the leading expert for direct mail in our industry today.

In April 2017, Sam and Phil opened their own agency, “AshdownJones” – using it as a testing ground for their new and innovative marketing strategies that they now offer under their new Firewave brand.